Marketing photography

How do you advertise an ‘undesireable’ job in the ‘show biz’?

An amateur drama club in Austria was on the search for backstage staff.

Everyone is interested in being on stage, in the spot light, to shine and enjoy a big applause at the end of a play.

But an essential part of a successful play is the backstage staff such as: light and sound engineer, make up, stage direction assistant, stage design, etc.

The aim of the marketing campaign was to show people how interesting a different perspective can be. That it can be delightful to take part of a production without being an actor on stage.

The title on the poster says ‘Fame – is earned backstage’ and is set mirror inverted to give the recipient a different/unusual view on things.